How to start a successful ready to wear brand part 2

 HOW TO START A SUCCESSFUL READY TO WEAR BRAND PART 2

So, in the part 1 of this post, I told you about 2 ladies Suzy and Jenny who both started ready to wear brands and acted differently. 

Read the part 1 here https://www.facebook.com/groups/191131231446029/permalink/994677824424695/

Back to my gist, Suzy met a clothing factory to manufacture one sample each of her designs and got her beautiful friends/models to wear them and take clean and clear pictures of them. 

Suzy opened a Facebook page dedicated specially to her business and ran traffic to it using paid ads targeting the kind of people she wanted to buy her dresses. 

Finally, Suzy started getting messages from the ads.

To her surprise, her target market liked her designs but most wanted something slightly different from the ones she sampled. They were quick to tell her exactly what they wanted and she took note that most of them wanted almost the same kind of designs. 

Ah! She was glad she only produced 1 each. 

She also noticed that most of her ideal clients wanted a particular size. She was shocked;  She had assumed most of them would be sizes 8 and 10 but she discovered they were mostly asking for sizes 16 and some bigger sizes. 

She was getting more information than she would have gotten by merely guessing or making assumptions. 

With a few little modifications to designs, she produced the most requested sizes in a larger quantity, repeated the photoshoot and ran paid ads to them again, targeting the right audience using the insights from the ad she ran. 

Suzy begins to rake in sales and cash in big. Meanwhile, Jenny watches from the side and concludes that Suzy is just a lucky little girl who had so many friends that like to spend money on clothes. 

How would you rather run your ready to wear brand? Like Suzy or Like Jenny?

Feel free to share so that others can learn 

My dress from EREX

Eberechi Igwe