How to start a successful ready to wear brand part 2

 HOW TO START A SUCCESSFUL READY TO WEAR BRAND PART 2

So, in the part 1 of this post, I told you about 2 ladies Suzy and Jenny who both started ready to wear brands and acted differently. 

Read the part 1 here https://www.facebook.com/groups/191131231446029/permalink/994677824424695/

Back to my gist, Suzy met a clothing factory to manufacture one sample each of her designs and got her beautiful friends/models to wear them and take clean and clear pictures of them. 

Suzy opened a Facebook page dedicated specially to her business and ran traffic to it using paid ads targeting the kind of people she wanted to buy her dresses. 

Finally, Suzy started getting messages from the ads.

To her surprise, her target market liked her designs but most wanted something slightly different from the ones she sampled. They were quick to tell her exactly what they wanted and she took note that most of them wanted almost the same kind of designs. 

Ah! She was glad she only produced 1 each. 

She also noticed that most of her ideal clients wanted a particular size. She was shocked;  She had assumed most of them would be sizes 8 and 10 but she discovered they were mostly asking for sizes 16 and some bigger sizes. 

She was getting more information than she would have gotten by merely guessing or making assumptions. 

With a few little modifications to designs, she produced the most requested sizes in a larger quantity, repeated the photoshoot and ran paid ads to them again, targeting the right audience using the insights from the ad she ran. 

Suzy begins to rake in sales and cash in big. Meanwhile, Jenny watches from the side and concludes that Suzy is just a lucky little girl who had so many friends that like to spend money on clothes. 

How would you rather run your ready to wear brand? Like Suzy or Like Jenny?

Feel free to share so that others can learn 

My dress from EREX

Eberechi Igwe

HOW TO START A SUCCESSFUL READY TO WEAR BRAND

 HOW TO START A SUCCESSFUL READY TO WEAR BRAND

I recently got contacted by some persons who intend to start their ready to wear brand and had no clue on how to go about it. 

I will share the response I gave to them here so you can learn and apply to your business.

Someone wants to start a ready to wear brand. Let's call her Jenny (not her real name)

Jenny has absolutely no idea about sewing. 

She simply knows how to spot beautiful outfits and rock the living daylight out of them. 

A friend asked her to go to Aba and buy fabrics at cheaper rates and off she went. 

She found some beautiful styles and asked her tailor to make them in bulk. Oh, she knows her fans, family and friends. She knew they would buy. 

Finally, she collected the dresses and managed to sell a few pieces. The other pieces remained with her as souvenirs of her failed attempt at building a ready to wear brand. She never sold any. 

Sitting back, she kept wandering what she did wrong. 

Most of the people that bought from her still owe her. Some of her friends even claimed they were just trying to help her build a budding brand and yet, they didn't pay. 

Some people in her office who honestly wanted to buy to "support" her new business said she didn't have their sizes. 

Las las, Jenny was frustrated. She had put in all she had into this business and now she was left with nothing. 

Meanwhile, on the other end is Suzy.

Suzy is an undergraduate who loves fashion. 

She wants to build a ready to wear brand so she seeks council from an experienced brand. 

First, she decided who her target market was. 

Secondly, she contacted a fashion illustrator to make clear sketches of the front and the back of the outfits that the kind of people she wants to produce for would like. 

Oh, Suzy doesn't know how to sketch to save a soul. 

She contacted a clothing factory that makes outfits for ready to wear brands and had them produce a sample of each of the designs. 

She got some of her friends to model the outfits in a nice photo studio, posted them on her business page and ran Facebook ads to them. 

Between Jenny and Susy, who do you think would do better?

To be continued. 

Dress designed and made by EREX

Eberechi Igwe